Whoa, whoa… You don’t want to undercut your competitor by 50%. That’s a recipe for failure.
“Third price books” is a little better.
hmmm. I think they tried 7/16 price books, but time and money spent marketing that it was cheaper than 1/2 price books ended up costing the company more.
Name (required)
Mail (will not be published) (required)
Website
You can add images to your comment by clicking here.
This entry was posted on Wednesday, February 11th, 2009 at 1:26 pm and is filed under 101 great marketing ideas for 2009, Comic. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
See who's number 88 on Phoenix New Times' 100 Creatives list!
February 11th, 2009 at 3:26 pm
Whoa, whoa… You don’t want to undercut your competitor by 50%. That’s a recipe for failure.
“Third price books” is a little better.
February 11th, 2009 at 7:15 pm
hmmm. I think they tried 7/16 price books, but time and money spent marketing that it was cheaper than 1/2 price books ended up costing the company more.