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on Wednesday, February 11th, 2009 at 1:26 pm and is filed under 101 great marketing ideas for 2009, Comic.
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Whoa, whoa… You don’t want to undercut your competitor by 50%. That’s a recipe for failure.
“Third price books” is a little better.
hmmm. I think they tried 7/16 price books, but time and money spent marketing that it was cheaper than 1/2 price books ended up costing the company more.