017 of 101 great marketing ideas for 2009

Funny great marketing idea for 2009 by award winning artist Gabriel Utasi about half-price books

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2 Responses to “017 of 101 great marketing ideas for 2009”

  1. jared says:

    Whoa, whoa… You don’t want to undercut your competitor by 50%. That’s a recipe for failure.

    “Third price books” is a little better.

  2. Gabe says:

    hmmm. I think they tried 7/16 price books, but time and money spent marketing that it was cheaper than 1/2 price books ended up costing the company more.

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